VitHit | Vitamin Drinks
VITHIT is a global brand with a presence in over 15 countries, renowned for its innovative and healthy beverages. The brand has been recognized with numerous awards for its commitment to offering refreshing drinks with added nutritional benefits. As the designer for VITHIT's new sparkling beverage line extension, I was tasked with creating a clean, modern look that would stand out on the shelves.
Packaging Design & Illustration
To achieve this, I opted for a stark white background that would provide a clean canvas for the vibrant colors and custom fruit illustrations that I incorporated. The illustrations not only help convey the flavor of each drink at a glance, but also add a dynamic and energetic touch to the overall design.
Working closely with VITHIT's mission, I made sure to highlight the key ingredients in a bold and eye-catching way. The end result is a suite of cans that perfectly encapsulates VITHIT's commitment to innovation, creativity, and overall wellbeing.
I am proud to have been part of the VITHIT journey and to have contributed to the brand's success in a highly competitive global marketplace.
“VITHIT sold more than 30 million bottles worldwide last year and has now landed a major distribution deal with US giant Walgreens.
Chairman and founder Gary Lavin told the Sunday Independent sales had risen 38pc in the year and he expects to sell 35 million bottles in 2022.”
Fearghal O'Connor, “Gary Lavin dreaming big as Irish brand Vit Hit secures major US deal”, The Irish Independent, March 20 2022
"Laura nailed the brief from the off. She’s very creative and easy to work with.The cans look and feel amazing! They have been growing really well and we are delighted with the results."
Gary Lavin, Managing Director and creator of VITHIT
