Rendez-Vous Champagne
Rendez-Vous Champagne prides itself on being a young, fresh, and approachable beverage that can be enjoyed easily by anyone, anywhere, and at any time. To differentiate themselves from traditional Champagne labels, they sought an identity that would break the norms and stand out from the crowd.
Packaging Design & Illustration
Since Rendez-Vous Champagne was to be sold exclusively online, it was crucial to create a label that was not only distinct but also visually appealing. After much consideration, we decided on a minimalistic approach that emphasized bold colors and trendy design elements. The label design had to stand out from competitors and entice customers to make a purchase based on appearance alone. In the end, the label became a crucial element in the brand's success, contributing significantly to its growth in the online market.
Bottles
My design for the Rendez-Vous Champagne labels aimed to convey a social vibe that emphasized the brand's philosophy of bringing people together. Rather than being solely romantic, Rendez-Vous was intended to be a drink for sharing among groups of friends, a time and place to gather and connect.
"We love everything! We love the dynamism and movement coming out of the label, it also subtly translates cheering a good moment and joy which we really wanted as emotions. We are very satisfied with the work and communication of Laura along all the steps of the process."
Fiona and Jean-Michel,
Co-founders
“After 2 years of business I am proudly celebrating my strength and passion to never give up and always trust the process, especially during the difficult times when I felt it could be over. I celebrate all our customers and the fantastic people who believed in our project and the new opportunities that come along the way. One of the big rewards is to have been selected to present our Champagnes to celebrities at the luxury DPA Pre-awards Gift Suites in Beverly Hills for the 2022 award season this year. Time to pop some Champagne in style and toast to everything that is coming next!”
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