Impact Berry
As the designer for Impact Berry's premium coffee brand, I was tasked with creating a packaging design that not only looked great, but also conveyed the brand's commitment to positive impact. Impact Berry is a brand that cares deeply about the communities they work with, the societies they interact with, and the environment we all live in.
Illustration & label design
To communicate this message effectively, we decided to create a single design that could be adapted through color to the different varieties of coffee. The illustrations we used are clean, focusing on organic colors and shapes that represent the natural environment where the coffee is grown.
Brand Story
On the back of the label, we took the customer on a visual walk through the Impact Berry supply chain. We showcased the journey that each bean takes, from the lush jungles of Indonesia and Vietnam, nurtured by volcanic soil, misty rains, and tropical sunshine, to the handpicking and processing by local communities. We also highlighted the minimal travel required to transport the beans, ensuring a low carbon footprint.
The result is a packaging design that not only looks beautiful, but also tells a story of sustainability, social responsibility, and environmental stewardship.
“Laura picked up even the smallest details from our brief and converted our ideas into a highly creative, comprehensive yet fresh design which we are super happy with! Her communication was very targeted, responsive and she understood and took aboard our feedback right from the beginning and continuously throughout the iterations of the project in a very straightforward manner.”