Impact Berry
Impact Berry is a premium coffee brand built around sustainability, responsible sourcing, and measurable environmental impact. The packaging required a system that could communicate both product quality and the brand’s commitment to ethical production within a competitive specialty coffee market.
Illustration & label design
A flexible label architecture was developed using a single core design adaptable across different coffee varieties through colour differentiation. Clean, organic illustrations and natural tonal palettes reference the environments in which the coffee is cultivated, reinforcing authenticity and origin.
Brand Story
The reverse label was conceived as a visual narrative device. A continuous illustration maps the coffee’s journey across the supply chain — from cultivation in Indonesia and Vietnam, through harvesting and processing by local communities, to final distribution. Environmental cues such as volcanic soil, tropical rainfall, and regional landscapes were integrated into the artwork to communicate provenance and context.
The illustrated story also highlights the brand’s low-carbon transport model and reduced travel footprint, making supply chain transparency a visible and integral part of the packaging system.
The result is a cohesive packaging design that integrates storytelling, sustainability, and product differentiation into a clear and scalable visual identity.
“Laura picked up even the smallest details from our brief and converted our ideas into a highly creative, comprehensive yet fresh design which we are super happy with! Her communication was very targeted, responsive and she understood and took aboard our feedback right from the beginning and continuously throughout the iterations of the project in a very straightforward manner.”