Corso's Cookies
Corso's Cookies sought to rebrand their image and create a cohesive image that reflected their new products. They tasked me with designing their logo and brand identity, and also creating over 100 playful characters that now form a part of the Corso's family.
Identity & Branding, Packaging, Character Design & Illustration
Logo evolution
Established in 2002, Corso's Cookies is recognized as America's Favorite Decorated Cookies™. To uphold this distinction, the company aimed to create a brand identity that captured their fundamental values: fun, young, sweet, delicious, and trusted. To accomplish this goal, I was commissioned to design a fresh and contemporary logo that would appeal to mothers and children alike.
"Corso's Cookies is the leading producer of specialty decorated cookies in North America. With the capacity to produce more than 30 million decorated cookies annually, our customers include mass retailers, specialty stores, catalog and gift companies, convenience and food service providers."
Peter M. Hess
CEO, Corso's Cookies
“Laura is more than an extremely talented designer...she's an integral part of my team and I appreciate her expertise and insight very much. My only regret is I didn’t discover her sooner!”
Peter Hess, CEO
