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Character Design
Character design is an essential component of branding, particularly when it comes to food and consumer goods. Characters have the ability to create an emotional connection with customers, making them more likely to remember and purchase a product.
Character Design & Illustration
The characters I created for Corso's Cookies, added a cheerful and quirky touch to their brand identity, while also helping to differentiate them from competitors. By including a diverse range of characters, we were able to appeal to a wider range of customers and provide them with a unique and fun experience with each bite of cookie.
Working closely with the Suarez family, I set out to highlight Insignia Angus' unique differentiators with compelling branding, copy, and packaging design. I knew that their responsible and sustainable farming practices were a key selling point, and that their "100% Colombian beef" was something truly special.
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